Discover the 10 trends in e-commerce and online sales for this 2022

Discover the 10 trends in e-commerce and online sales for this 2022


The e-commerce trends in 2022 are quite clear and have a lot to do with the knowledge gained from previous years. One must keep in mind that both 2020 and 2021 were years marked by the coronavirus pandemic, and the effects this implied for numerous entrepreneurs and business owners in Miami. Nonetheless, the effects brought by the pandemic have caused many things to change, and the world is no longer the same as before.

The activities that were previously done by individuals in a traditional face-to-face interaction were left aside, and interactions moved to the digital world. Online store trends in 2022 have to do with these changes and how customers have adapted to the new reality.

Capacity limitations in physical spaces led to a migration to the digital world.

Although e-commerce companies in Miami already had a presence in this digital space, with the arrival of the coronavirus pandemic, their presence increased exponentially. Today, companies of the stature of Amazon, Alibaba or MercadoLibre sell most of their products online. Consumer’s needs still exist; one just has to find new ways to satisfy them. Would you like to learn more about this topic? Keep reading this article that we kindly prepared from Cute Digital Media!

Top 10 E-commerce Trends for 2022

These are the e-commerce trends for this year that you should not overlook if you want to obtain positive results for your brand.

This 2022 should be the year of 5G communication technologies’ take-off globally. Currently, only the United States has a quality 5G network to work with, but there are many countries that are joining this initiative. This results in higher connection speeds in mobile phones and invites the exploration of new tools.

The idea is that if the operators want to have a return on investment, they need 5G traffic; this same concept occurs with other

companies that are positioned as shadows of the big communication companies. 5G means having countless new services in real time related to five key elements that are:

  • Augmented reality.
  • Virtual reality.
  • Image(s) and Voice Recognition.
  • Artificial intelligence.
  • Big Data.

The idea that something should be done to protect our environment from global threats such as climate change is reaching companies worldwide. This is one of the most marked e-commerce trends in 2022 as brands want to stand out from their competition holding themselves as dedicated to the protection of the environment at a general level.

Sustainability is already a trend within digital marketing and it will surely become one of the e-commerce trends in 2022. For example, companies will be able to forget about plastic containers and adapt new ways of sending their packages using biodegradable materials, cardboard, etc.

This is a point that is closely linked to the previous point made on recycling and the environment. The use of second-hand items will gain a new meaning as e-commerce trends in 2022. This will come to be as value will begin to be given to old objects, collectibles, etc. For example, there are companies like Eneba that are in charge of buying and selling second-hand products from the gaming world at very low prices.

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Raw materials are scarce. This is the case with micro technology chips that are currently scarce in Southeast Asia affecting the production of items such as Xbox series X or PlayStation 5, cell phones, etc. The pandemic has slowed down the production of such items to minimum ranges.

E-commerce companies will not be able to sell their products as they did before the pandemic, and deadlines will be affected in days

and even weeks. Within the trends of electronic commerce in 2022, this is one that must be studied very thoroughly in order to not be a victim of this situation in any way.

Sustainability, the scarcity of raw materials, and the availability of products affect the largest e-commerce companies; however, at a local level, this can be an advantage for small and medium companies in the field. One of the most important e-commerce trends in 2022 is the rise of zero proximity products.

Brands are expected to seek local suppliers, raw materials, and local products to meet consumer demands. This is a way of reorienting the business and giving priority to products that are reachable and produced closely to customers.

Shipping rates have risen to very high prices worldwide. Similarly, the price of gasoline has also been affected by the pandemic. In most if not all cases, if it is not a bulk shipment of sufficient quantities, an order does not apply for a shipping reduction cost. Multiple large brands such as Amazon, Alibaba or Ebay have anticipated this situation by marking free shipping after $100 euros per purchase or even more.

This does not happen with premium services such as Amazon Prime, since an extra tax is being paid. In a world where the pandemic is still present, companies don’t want to miss an opportunity of profiting from business-to-home shipments.

This is one of the most important e-commerce trends in 2022 since it deals with the direct survival of companies in the e-commerce sector. It is no longer sufficient to have an online store, you must invest in it in order to achieve your desired results.

Many emerging e-commerce companies have seen how the costs of having a company of these characteristics are very high. E-commerce opens the doors to the global market, but in return you have to be able to compete globally.

The main applications of AI in e-commerce are focused on customer service, sales areas, marketing and logistics departments.

According to Gartner analyst forecasts, the AI software market is expected to grow 21% by 2022 until it reaches $62 billion. The fashion sector is one of the most benefited business models!

For your online store, you can use AI tools such as:

  • Chatbots: offers a 24/7 connection to help your customer make their purchase decision. An increase in the use of chatbots is unbeatable, as well as that of other digital self-help tools.
  • Personalization of recommendations: your customer can decide if they prefer faster shipping based on the item(s)’ destination and/or on the item(s) they wish to purchase.
  • Automatic calculation of discounts and/or offers: through automated marketing platforms.
  • Product demand forecasts and stock management.
  • Voice assistants: users are increasingly using voice search from their smartphones. There is even voice commerce through which consumers are able to make purchases with simple voice recognition.
  • Chatbots: offers a 24/7 connection to help your customer make their purchase decision. An increase in the use of chatbots is unbeatable, as well as that of other digital self-help tools.
  • Personalization of recommendations: your customer can decide if they prefer faster shipping based on the item(s)’ destination and/or on the item(s) they wish to purchase.
  • Automatic calculation of discounts and/or offers: through automated marketing platforms.
  • Product demand forecasts and stock management.
  • Voice assistants: users are increasingly using voice search from their smartphones. There is even voice commerce through which consumers are able to make purchases with simple voice recognition.
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Gamification is a digital marketing strategy that consists of implementing interactive elements to your website or to your page’s visitor’s purchase process. It is an ideal technique to attract the attention of your future buyers and encourage your visitors to spend more time on your page!

Among some of its advantages for your online business are an increase in your engagement, the loyalty of your clients or the conversion of your clients into ambassadors of your brand. Beyond entertaining your audience, you can convert your visits into sales! Make your e-commerce more attractive with some of these elements:

  • Give-aways
  • Points program
  • Wheel of Fortune
  • Product(s) questionnaire
  • Loyalty programs

Include some of these options in your online store so that your customers can participate as you offer a much more entertaining user experience. Remember this: interactive elements generate conversations on your website and other channels.

You can carry out product surveys on your website or your social networks before launching them to see if people would be interested in buying them.

This trend, which just a few months ago sounded like science fiction to us, no longer seems as such since Facebook’s announcement of its new name, Meta. And, although in 2022 its presence will still be incipient, there is no doubt that this is the new reality towards which e-commerce is heading.

All these emerging trends in e-commerce give you a unique opportunity to make your online store shine. Think about which of these you would like to add to your online business and what value you can offer to your market niche with its implementation. Take

advantage of the opportunities of electronic commerce and join the wave of online sales! And if you are looking for support from a

Marketing Agency in Miami for your sales strategy, remember that here we have both the tools and specialized team necessary to take your business to another level.



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